Book Summary
In You Are a Badass at Making Money, Jen Sincero delivers an empowering, no-nonsense guide to transforming your financial life. Using personal anecdotes, humor, and practical exercises, she helps readers recognize and overcome limiting money beliefs, shift their mindset to one of abundance, and take bold action to create wealth.
Sincero’s core message is that anyone can make more money if they change their thinking, release self-doubt, and take consistent action. The book combines elements of personal development, the Law of Attraction, and real-world financial strategies to help readers attract and build wealth.
Key Themes & Insights:
1. Your Money Mindset Shapes Your Reality
The author argues that the way we think about money directly influences how much of it we have. Many people grow up with limiting beliefs such as:
- “Money is the root of all evil.”
- “Rich people are greedy.”
- “Making money is hard.”
- “I’m just not good with money.”
These beliefs shape our financial decisions—often in ways that keep us stuck in a cycle of struggle. The first step to financial transformation is identifying and replacing negative money scripts with empowering ones like:
- “Money is a tool that allows me to live freely and generously.”
- “I deserve financial abundance.”
- “Making money is fun and exciting.”
She encourages readers to write out their current money beliefs, examine where they came from, and consciously rewrite them into more positive affirmations.
2. The Power of Thoughts, Affirmations & Visualization
Sincero strongly believes in the Law of Attraction, which suggests that our thoughts and emotions influence what we attract into our lives. If we constantly focus on financial struggle, we will continue to struggle. But if we shift our mindset to abundance, we will begin to see new opportunities for wealth.
- She recommends the following techniques:
- Daily Affirmations – Repeating statements like “I am a money magnet” can help rewire your subconscious beliefs.
- Visualization – Imagine your dream financial reality. What does it look like? How do you feel? The clearer the vision, the more likely it is to manifest.
- Gratitude – Expressing gratitude for the money you already have (even if it’s not much) attracts more financial abundance.
However, Sincero emphasizes that thinking alone isn’t enough—you must also take inspired action.
3. Overcoming Fear, Doubt & Self-Sabotage
One of the biggest obstacles to making money is fear—fear of failure, fear of success, fear of judgment, or fear of stepping outside of our comfort zone.
Sincero identifies common ways people self-sabotage their financial growth, such as:
- Procrastinating on starting a business or asking for a raise.
- Believing that they’re “not good enough” to be wealthy.
- Feeling guilty about making money.
She stresses that fear is a natural part of growth and that we must take action despite our fears. She encourages readers to get comfortable with discomfort and view challenges as signs of progress.
4. Taking Bold Action & Investing in Yourself
Sincero argues that action is just as important as mindset. Thinking positively about money won’t make you rich if you don’t back it up with bold, strategic moves.
Some of her recommended actions include:
- Investing in yourself – Take courses, hire a coach, or improve your skills to increase your earning potential.
- Charging what you’re worth – Stop undercharging for your work or settling for low wages.
- Surrounding yourself with successful people – The company you keep influences your financial mindset.
- Taking risks – Wealth often requires stepping into uncertainty, whether it’s starting a business, investing, or negotiating a higher salary.
She shares her personal story of going from broke to millionaire, explaining how she invested in expensive coaching programs even when she had no money. She credits these bold decisions for helping her break free from scarcity and build wealth.
5. Shifting from Scarcity to Abundance
Many people operate from a scarcity mindset, believing that money is limited and that making more means taking from others. Sincero encourages readers to adopt an abundance mindset, understanding that wealth is limitless and available to everyone.
Ways to cultivate an abundance mindset:
✔️ Focus on opportunities instead of limitations.
✔️ Celebrate other people’s success instead of feeling jealous or resentful.
✔️ Practice generosity—giving away money with faith that it will return to you.
Key Takeaways from the Book
💡 Your thoughts and beliefs about money shape your financial reality.
💡 Fear and self-doubt are the biggest barriers to wealth—push past them.
💡 The universe rewards action—take risks, invest in yourself, and charge what you’re worth.
💡 Focus on abundance rather than scarcity, and financial opportunities will appear.